What we liked
Pros
- 900+ templates and true drag-anywhere editing
- Wix ADI builds a working site from a few prompts
- App market covers booking, events, and e-commerce
Keep in mind
- You can't switch templates after publishing without rebuilding, and renewal prices are higher than the intro rate.
Score breakdown
Wix pricing in 2026
Wix starts at $17/mo. Free option: yes (with ads). As with most services in this category, the advertised rate typically assumes annual billing — check the renewal price and current promotions before committing.
Who is Wix for?
Wix is our pick for best overall — design freedom + ai setup. Wix gave us the fastest path from blank page to polished site while still allowing pixel-level control when we wanted it. Its SEO setup checklist and clean URL controls are the best in the category.
How Wix compares
It holds the #1 spot in our ranking — Squarespace (9.4/10) is the closest challenger. Also consider Shopify (9.2/10). See the full website builders comparison for all 6 ranked services side by side.
Frequently asked questions
Yes — Wix scores 9.7/10 (Exceptional) in our independent testing and ranks #1 of 6 in our website builders comparison. It stands out as the pick for best overall — design freedom + ai setup.
Wix pricing starts at $17/mo. Free option: Yes (with ads). Check current promotions on their site, as introductory rates change frequently.
The strongest alternatives are Squarespace (9.4/10) and Shopify (9.2/10). See our full website builders comparison for all 6 ranked options.